An easy to use fitness class booking app

BookFit is a sports class booking app which helps personal trainers and fitness instructors manage their sports classes on the go. The app lets users create class timetables, take online bookings, and allows customers to sign up for classes online.

By involving the users throughout the entire design process, we managed to create an app that's easy to use and makes the process of booking and managing fitness classes an easy task. 

Fitness instructor using Bookfit app
  1. Bookfit logo

    To find out more about the users' needs, requirements and pain points when booking and managing fitness classes, we first conducted a number of in-depth interviews with our key audiences.

  2. Bookfit personas

    We used the interview data to create user personas and user journey maps, which helped inform the content, user interface design and functionality of the app.

  3. Bookfit design assets

    Using wireframes and interactive prototypes, we then conducted usability tests with real users, helping us to identify any usability issues before the app went into build.

  4. Bookfit ad and app on mobile

    After the launch we actively collected and documented all user feedback - helping us to improve the app's functionality and design for a relaunch in spring 2019.

Louisa Connolly
The Bookfit app has allowed me to more easily communicate the weekly schedule, and see numbers attending so I can plan my sessions accordingly. It's a very useful tool for the sole operator who wants to be more efficient, especially whilst on the move!
Louisa Connolly , Fitness Instructor at Aim For More
Bookfit app on mobile device

Results

The Bookfit app launched in the summer of 2016 and has been steadily growing, with currently:

170,000 bookings made through the app each month

7,500 active users signing up for fitness classes through the app

750 personal trainers and fitness instructors managing their fitness classes on the go

* Stats from January 2019.

Interested?

If you think we might be a good fit for your business, fill out the form at the link below and we'll send you our agency playbook. It contains lots more information about us and what we're like to work with.

Send me the playbook
loreal professionnel colour trophy show
Mobile first user experience design
  • 84 % increase in unique visitors
  • 9.6 % competition entries increase
  • 351 traffic increase from social channels
Man in car
B2C Web & Mobile Applications


  • 503 % increase in number of NHS trusts using scheme
  • 171.35 % increase lease quotes offered to NHS staff
Newcastle university campus
B2B Website and Digital Strategy

  • 26 % increase in total website sessions
  • 25 % increase in organic search
  • Average email open rate of 37.2 %