Inbound Content Marketing

Welcome to marketing that turns strangers into customers and promoters of your brand.

Inbound is about aligning your marketing to the way people think and behave when they buy products and services.

Engaging digital content, published in the right place at the right time is the lifeblood of inbound; it ensures your marketing is relevant and welcome, rather than interruptive, thereby adding value for customers and guiding them down the path to purchase.

A well targeted and engaging content strategy is an integral part of every inbound marketing strategy.

Whether it's a blog post, eBook, whitepaper, video or a webinar, if it can be found using a search engine and is relevant and timely for your target audience, then it has the potential to attract qualified prospects to your business, convert them into customers, and create loyal advocates.

Achieving relevance by delivering the right content in the right place and at the right time is not easy however, it needs careful research and a strategy!

Our Inbound Marketing Service

No matter how big or small your business, inbound marketing is essential if you need to attract prospects to your brand and drive traffic to your website from search engines and social media, or through email marketing.

Strategy review

We can help you to review your existing marketing strategy, undertake competitor analysis and advise on adoption of an inbound marketing strategy built around content that will engage your target audience.

Audience research

We can script and carry out interviews with your customers to understand their personal characteristics and needs, including what they value and how they engage with your brand, competitor brands, and technology.

Customer journeys

We can help you to create user journey maps that visualise how your customers move from research to conversion to advocacy, including how they might interact with both physical and virtual brand touchpoints.

Personas

We can help you to create buyer personas that put a human face to your target audiences, identifying their personal characteristics, their needs and what they value, describing how they engage with brands and technology.

SEO

We can undertake research to identify keywords and phrases that are relevant to your target audience so we can optimise your content and website landing pages around terms your customers are searching for.

Content strategy

We can work with you to create a content plan that details what content is required for each stage of your customer’s journey, when it will be produced, which key words and phrases it will be optimised for and which buyer persona it targets.

Content production

Working with your team or with outsourced writers, we can help you to write or design content and manage the approval and publication process.

Content distribution plan

As a key part of your content strategy, the distribution plan details where and when content will be published, including which social media channels will be used and how email marketing will extend its reach and visibility.

Measuring ROI

We can help you to map revenue goals to your marketing strategy and establish structures and processes for measuring, managing and improving marketing performance.

Our Inbound Marketing Methodology

Strangers
Visitors
Leads
Customers
Promoters

Attract

Blog
Keywords
Social publishing

Convert

Forms
Calls to action
Landing page

Close

CRM
Email
Workflows

Delight

Surveys
Smart content
Social monitoring

Marketing automation

Marketing automation platforms enable marketing teams to manage their inbound marketing more effectively. They provide sustainability by supporting lead nurturing and sales processes, and they provide detailed analysis and reporting that gives complete visibility of what marketing is performing well and what isn't.

Status is a Hubspot Certified Partner. Hubspot is a market leading all-in-one marketing platform that helps businesses and organisations attract visitors, convert leads and close sales. Hubspot includes all of the tools necessary to deliver an inbound marketing strategy, including blogging, website analytics, social media, automation, email marketing, CRM, lead capturing and nuturing and more.

As well as helping you to develop your inbound marketing strategy, our team can support you with:

Account Management

If you don't have the resources available within your business to manage an inbound marketing strategy, we can deploy Hubspot on your behalf and use the platform to roll out your inbound marketing strategy.

Development

Hubspot's Content Optimisation System (COS) provides website owners with a way to rapidly deploy mobile friendly web pages, blog posts and campaign landing pages.

Status has considerable experience of working with Hubspot's COS to design and build customised site designs and page layouts that utilise all of the core features of Hubspot in a bespoke design. This offers you the best of both worlds. You get exactly the design you want for your website, complete with the inbound marketing functionality your business requires to create qualified leads from the people that visit your website.

Hubspot features include

Blogging
CRM
Automation
Analytics
Social media
Email marketing
Lead capturing
SEO

Interested?

If you think we might be a good fit for your business, fill out the form at the link below and we'll send you our agency playbook. It contains lots more information about us and what we're like to work with.