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Sheerluxe

Luxury Shopping Directory and Magazine Website

Visit the Sheerluxe website
  • Sheerluxe-Home
  • Sheerluxe-Magazine

Overview

Sheerluxe has long been established as the definitive guide to luxury online shopping, but it became apparent that they were not reaching their full potential in terms of the effectiveness of their email communications and conversions. Sheerluxe approached Status to redesign and rebuild the enormous magazine site and revamp their email communications.

Solution

Status worked very closely with Sheerluxe to produce a brand new visual design that supported the existing brand identity and brought it up to date, resulting in an exceptionally stylish site. Understanding the brand concept was pivotal to the success of the project; in doing so we were able to redefine the user experience and increase performance from all angles, including front-end users, partners, advertisers and administrators.

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More Details

  • Online Magazine

    Sheerluxe-Editor-Picks

    SheerLuxe.com's pièce de résistance is its magazine section. We created a very advanced version of an online magazine interface (these are very popular in fashion and shopping websites). The administration team can now publish stunning print-style magazine layouts in minutes, which are then delivered via an accessible, user friendly (and search-engine friendly) page-browsing interface.

    We've also designed some very clever tracking technology specifically for the SheerLuxe Magazine, which records every detail of the users' actions to produce in depth statistics about the performance of its content and advertising.

  • Directory, Boutique and Offers

    Sheerluxe-Offers

    SheerLuxe’s power comes from its ability to generate large amounts of traffic to its affiliate retailers and advertisers, through its Directory, Boutique and Offers sections. To ensure that this objective was met, we designed these sections with speed and usability in mind and with a focus on driving users towards the retailers.

  • Email builder

    Sheerluxe-Email

    It was clear from the start how vital email communication was in driving traffic to SheerLuxe.com and its affiliates. With this in mind, we built a collection of stylish and highly accessible email templates that can be easily populated via the content management system to generate the HTML for their eMarketing platform.

    The email campaign that followed the launch of the site was extremely encouraging with SheerLuxe reporting that click through rates from the new emails had quadrupled.

  • Bespoke Content Management Features

    Sheerluxe-CMS

    The very nature of the site required Status to develop a bespoke CMS system, on top of our very own Status CMS, to make the enormous task of content management faster and easier. A prime example of this is how the CMS now allows the team to draw image link-maps onto their magazine layouts, previously a time consuming job done in Photoshop.

    The system also includes an advertising management system, multi-author blog system, user management, competition publishing and integration with external data sources.