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GO Outdoors

Outdoor Activities and Accommodation Booking Website

Visit the GO Activities Website
  • GO-Home
  • GO-Full-Planner

Overview

GO Outdoors are the UK's largest outdoor clothing and equipment retailer, with over 30 stores nationwide and a hugely successful eCommerce site. To offer a complimentary service to their customers and find new customers for their existing retail arm, GO Outdoors wanted to create a presence in the Outdoor Activities marketplace.

Solution

With the delivery of the GO Activities website, we helped GO Outdoors achieve their vision of offering a new way to book activity experiences and holidays via innovative, yet simple and effective, booking features.

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More Details

  • Availability Checker

    GO-Availability

     

     

    The Go Activities site offers a wide range of products with a variety of booking options including single person tickets, package deals, age-based prices and group bookings. We had to find a way to make availability checking consistent and easy to understand across all product types. Our pop-up availability checker achieves all of this, without adding clutter or unnecessary features.

  • Itinerary Basket

    GO-Basket

    The brilliantly clear and informative itinerary basket displays everything in a customer's order within an Outlook-style calendar view. Many of the customers using GO Activities are booking multiple activities across a weekend or longer, some are also booking accommodation for that trip in the same transaction. This is a big commitment – several hundreds of pounds in some cases. To give customers the confidence to make a purchase, we needed to ensure all the facts are available at a glance and they can easily confirm the booking is correct. 

  • Search Tools

    GO-Search

    With thousands of products in the site, it was important to get this user journey right. Through rigorous design processes and the desire to challenge typically user-unfriendly conventions in this sector, we have created search features that present some elegant solutions to fairly common search methods.

  • System Integration

    Go-Reports

    The GO Activities website seamlessly integrates with two external activity booking systems and a leading accommodation booking agent. The bespoke Content Management System also outputs reporting data for use by the client.