Thoughts

Posted 16 October 2012 by Stu Marlow in Web

UniStats.com is a new comparison website to help prospective students find UK higher education courses. Is it good enough to become the new first step in that journey?

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Posted 30 August 2012 by Claire Stanwix in Social

Sharing buttons push our content across social networks - but could we actually achieve better results without them?

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Posted 18 July 2012 by Claire Stanwix in Mobile

Email opens on mobile devices have rocketed year-on-year, recently overtaking desktop and webmail. Are your emails ready?

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Posted 30 May 2012 by Stu Marlow in Web

The 5th Thinking Digital Conference at The Sage Gateshead took place this week, and was typically buzzing with ideas, philosophy and technology either connected to or just to inspire the digital industries. Needless to say, it succeeded in generating that inspiration. The only time I thought ‘what the bloody hell is this guy on about?’ is when I w[...]

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Posted 24 April 2012 by Stu Marlow in Web

Steve Jobs famously said: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” This clearly works for Apple’s product designers who rely on their experience and skill to get the products right, but in marketing, knowing your audience is crucial in helping you create campa[...]

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